service and product designer
service and product designer
Research and design a landing page for a giant of the high street.
I was asked by a well known high street store to redesign the landing page for their beauty department.
I had to design and build (code) the project from scratch.
I interviewed people about how they liked to shop. I asked them about the tools they normally use to find products and to tell me more about the stores they like.
Most people said they liked to use the search function. So when I set a task to find a 'beauty mothers day gift' I was interested to see that most didn't use it, partly because it wasn't obvious enough.
Most users were impressed when I showed them a site that used video in it's design.
My aim of the design was to improve the visibility of the search function, akin to to walking into the store and asking the assistant for help.
Mixing that with large icons to direct the customer to the appropriate section.
Limited use of carousels and sliders, everything in front like a physical store.