
Clothes Shopping UX Concept
A fresh look at the way we buy clothes on our phones.

Problem
For a long time, we've been buying clothes by looking at the garment first. We pour over the rails and racks in the store looking for something that catches our eye... only then do we look at how much it costs.
With limited space on our smartphones, I wonder if by going back to 'product first' we can have a more enjoyable, visually exciting experience.

Wireframe
As much of the screen dedicated to the product as possible. With a a small 'info' tab so you can explore further.

The 'info tag' displays all the important information. And from here you can add to basket

Wireframe Action
An example of how it works, first the customer swipes through until something catches their eye, then they can click on a thumbnail to get a different view, or hit the 'info tag' for more information.

Lo-fi Prototype
Example of how it works.
Images by COS